Our Ice Is Cooler
A short history of ice: it’s born in the cold climes of someone’s crappy freezer; it gets shoveled into an average cocktail and hangs around for about 15 minutes, if you’re lucky. Then it’s history.
We saw an opportunity to take ice from vice to nice. No women had tackled the vertical before, but we knew we were destined to be the next sub-zero heroes. To put a stranglehold on cold, as it were.
Ice can be interesting; it’s more than H2O in a solid state. Ice isn’t just something you ditch in a drink; it’s something you build a drink around. Thus, we proclaimed ourselves to be architects of the next ice age.
Our ice is, quite simply, cooler.